General research focus and interest
I am curious, above anything else to understand how technology, people, and society interact and co-create market realities. My current focus is centered on the social impact of emerging technologies that automate everyday life and work, such as self-driving cars, drones, or welfare robots.

My theoretical interests include consumer culture theory, market systems, technology branding, tabu in advertising, and theories of practice, in particular perspectives that emphasize the importance of materials and objects.

PhD project
In my dissertation I explore transformations facilitated by an emerging technology market, and as my empirical case, I study the market for civil drone technology in Denmark and Europe. Drones are often envisioned as a beneficial technology for society, by politicians, business leaders, and technological enthusiasts alike. Informed by theories of practice, I focus on the work of multiple market actors involved in the diffusion of drone technology, such as policy makers in government agencies, executives and experts in the emerging drone industry, or journalists in mainstream media. My aim is to identify sociotechnical challenges around the transformation of space and knowledge, that shape society’s relationship with automated technology.